Behind the Camera

I’ve always believed that cars aren’t just machines. They’re memories. Milestones. Emotion on wheels.

I’m Hesham Elansari, founder of Roxtar Productions, an automotive filmmaker and photographer based in Dubai. I don’t just film cars. I film what they awaken.

My work lives at the intersection of story and horsepower. It’s cinematic. Emotional. Unapologetically bold. The kind of visuals that stay with you long after the engine’s cut.

Over the past few years, I’ve worked with names like Ferrari, Lamborghini, Jeep, INFINITI, and Bugatti. I’ve documented everything from supercar deliveries to brand experiences. But it’s not about the logos. It’s about the feeling. That moment when a car becomes something more than metal and speed.

My approach is simple. Treat every frame like it matters. Whether I’m shooting a commercial, a documentary, or a social reel, I show up with a filmmaker’s eye and a gearhead’s heart.

Based in the UAE, I’m lucky to live in one of the most visually rich automotive cultures in the world. From desert highways to glossy showrooms, I capture the stories that move and the machines that move us.

If that sounds like the kind of work you want to create, let’s talk.